Mac vs. PC ad

In Apple's advertisement, "Mac vs. PC: Work vs. Home" (2006), Apple asserts that the Mac is more "fun" than the boring PC, and that is why it is better. The ad starts off with a contrast between Mac's version of "fun" and PC's version, depicting how PC uses pie charts and graphs while Mac uses pictures and videos, builds on logos by clearly showing that Mac's system is better and more fun for the user, and uses humor to show how nerdy and old fashioned the PC is compared to the Mac. Apple's purpose is to clearly mark the difference between the Mac and PC, pointing out why their buyers should choose the Mac, which is more fun, user friendly, and cooler. Apple creates a close relationship with their viewers, reinforcing their products to their current clients and reaching out to PC owners in an effort to win them over.

https://www.youtube.com/watch?v=jA265ZVXuq8

Comments

  1. AnonymousSeptember 19, 2017 at 11:43 AM

    "The ad starts off with a contrast between Mac's version of "fun" and PC's version, depicting how PC uses pie charts and graphs while Mac uses pictures and videos." To me, the ad doesn't neccesarily contrast the Mac and Pc version of fun, but how they capture fun events or try to display them. Besides for that, everything else is pretty good.

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